On May 12th, 2020, Johnson C. Smith University announces the appointment of Dr. Rhonda Moses as associate vice president for Enrollment Management. Moses, who was selected after an extensive national search, will be responsible for developing a comprehensive program for recruitment and retention and for managing the areas of admissions, financial aid and registrar’s office. She currently serves as dean of Enrollment Management at Huston-Tillotson University, a small HBCU in Austin, Texas. She will begin her tenure at JCSU on July 1, 2020.
Moses has considerable experience in creating, managing and evaluating enrollment management and retention programs and services in higher education. She has served at institutions across the spectrum, including HBCUs, Hispanic Serving Institutions and Predominantly White Institutions in public, private, liberal arts, research and faith-based settings. Moses has reimagined enrollment processes and restructured organizations to enhance the student experience from inquiry to graduation. Her work at Huston-Tillotson increased enrollment nearly 19 percent in four years.
JCSU President Clarence D. Armbrister said Moses’ extensive background in enrollment management and her experience with students like those enrolled at JCSU were key factors in her selection for this new associate vice president role. “Dr. Moses brings demonstrated success in developing programs that improve customer service and increase enrollment,” Armbrister said. “She understands the needs of our students and knows how to maximize resources to help students attain their dream of a college education. I look forward to her innovation as she creates an enrollment management program that inspires students to matriculate at JCSU and retains them until they graduate from this institution. I am confident that her leadership will increase JCSU’s enrollment.”
Moses belongs to several organizations for enrollment management professionals and is a highly respected speaker. She earned credentials in data analytics through Campus Labs, presented at numerous national and regional conferences on retention and persistence in higher education (i.e. NACADA – National Academic Advising Association, Council for Opportunity in Education, Southwest Association of Student Assistance Programs) and chaired the Western Association of Educational Opportunity Personnel’s conference.
Moses earned her bachelor’s degree in Business Administration, her master’s degree in Education Administration and completed doctoral studies in Education Administration at State University of New York at Buffalo. She received her post-master’s certification in Enrollment Management and her Ph.D. in Higher Education from Capella University.
