Tuskegee University alum and visionary entrepreneur and fashion enthusiast Drew Sanders, is the brains and creative force behind The Aware Brand. Launched in 2017, this streetwear label has taken the fashion world by storm, with its unique fusion of trendy designs and a message of mindfulness and self-love. Drew’s journey as a streetwear designer began with a simple idea: to create clothing that not only looks good but also feels good to wear. He wanted to go beyond the surface and create a brand that could inspire a sense of self-awareness and self-empowerment in its wearers.
The Aware Brand’s collection features a range of stylish apparel, from hoodies and graphic tees to accessories, all emblazoned with affirming messages and symbols that promote mindfulness, self-love, and personal growth. With Drew’s vision and dedication, The Aware Brand has managed to resonate with a broad and diverse audience, including many influential figures in the entertainment industry.
Drew Sanders’ dedication and hard work paid off when The Aware Brand secured a partnership with Foot Locker in 2020, one of the largest athletic footwear and apparel retailers in the world. Having his brand featured in such a prominent retail chain is a significant achievement, highlighting both the appeal and the importance of his message.
The HBCU Tour: Connecting with his HBCU Roots
This homecoming season, Drew Sanders embarked on an HBCU tour, bringing The Aware Brand to various HBCU campuses. Previous campus visits include: Tuskegee University, Clark Atlanta University, and Florida A&M University, with his final stop being NC A&T State University on November 3-4. The tour not only showcases his brand but also provides a platform for him to engage with students, share his journey, and inspire the next generation of entrepreneurs.
Follow Drew and The Aware Brand movement below: